http://www.nakedmedium.com rebich // nakedmedium Sun, 31 Oct 2010 23:01:55 +0000 http://www.nakedmedium.com en http://www.nakedmedium.com/THE-KITCHEN-SINK http://www.nakedmedium.com/following/nakedmedium.com/THE-KITCHEN-SINK Sun, 31 Oct 2010 23:01:55 +0000 rebich // nakedmedium 745666 EVERYTHING GOES. NO HOLDS BARRED. OTHER STUFF I MAKE. <img src="http://payload.cargocollective.com/1/1/57742/745666/aigamatch2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/aigamatch2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/buscard_4_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/buscard_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/buscard3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/buscard3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/coortype6_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/coortype6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/corrtype2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/corrtype2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/corrtype_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/corrtype_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/10s4_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/10s4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/10s3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/10s3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/bk2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/bk2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/furniture_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/furniture_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745666/shirt_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745666/shirt_o.jpg" align="left" /> Everything else that really can't be categorized fell into this category. Enjoy. http://www.nakedmedium.com/PRINT-PACKAGING http://www.nakedmedium.com/following/nakedmedium.com/PRINT-PACKAGING Sun, 31 Oct 2010 23:01:50 +0000 rebich // nakedmedium 745664 SOLUTIONS TO SUPPORT AND CREATE THE CORE OF A BRAND. NEW // BECHTLER MUSEUM OF MODERN ART <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_intro2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_intro2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_6_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_4_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_5_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_invite_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_program_2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_program_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_program_3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_program_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_signage_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_signage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_signage_3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_signage_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/bech_signage_2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/bech_signage_2_o.jpg" align="left" /> OBJECTIVE Create collateral and other extensions for a museum gala based around the aesthetic qualities of Jean Tinguely. SOLUTION La Vie Fantastique was a night of artistic revelry at the Bechtler Museum of Modern Art which also inspired creativity within the attendees. Given the task of designing collateral, myself and Nick Irwin created visuals reminiscent of the artist Joan Tinguely, as well as integrated the brand typeface through hand drawing it in the majority of the text and headlines. All of the art used for the pieces were created by us during an evening of exploring Tinguely's style with charcoal, paints, and rolls of canvas in the studio. MERRIMAN WINES <img src="http://payload.cargocollective.com/1/1/57742/745664/mmen_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/mmen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/mmen3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/mmen3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/mmen4_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/mmen4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/MMEN2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/MMEN2_o.jpg" align="left" /> OBJECTIVE Create a new brand for a wine based on the flow and rhythm of the earth. Communicate the organic process of growing within the vineyard. Express the organic rhythm of the company’s processes and brand through the packaging. SOLUTION Using the name Merriman Wines, an identity was created to portray rhythm as well as the “M” and “W”, giving it versatility to be used as a separate logotype. The packaging replicated the rhythm and expressed the organic roots of the product and brand. The design has the ability to translate easily for the different flavors of wine that would be produced in the future. NAKEDMEDIUM <img src="http://payload.cargocollective.com/1/1/57742/745664/card2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/card2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/buscard_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/buscard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/card3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/card3_o.jpg" align="left" /> OBJECTIVE Make sweet business cards. SOLUTION With the help of a friend that went to Vegas, I acquired Vegas call girl cards and placed a black "censor" label over the X rated imagery on the card with my information on it. It is an added bonus that they now have a recycled use as opposed to littering the strip of Las Vegas. The other version of my business card is a more tame, simplified card, stripping it only to the essentials needed to communicate, which is the core concept behind the name nakedmedium. HONDA <img src="http://payload.cargocollective.com/1/1/57742/745664/hondaicon1_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/hondaicon1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/hondaicon2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/hondaicon2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/hondaicon3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/hondaicon3_o.jpg" align="left" /> OBJECTIVE Create icons to communicate the features and benefits of certain products within the Honda Power Equipment brand. SOLUTION With most power equipment packaging in the marketplace, the design is riddled with buzzwords and over run with feature and benefits. Creating icons brought focus to the main features to cut through the clutter, allowing the consumer to locate the important information quicker. AUTOMOTIVE RHYTHMS <img src="http://payload.cargocollective.com/1/1/57742/745664/AR1_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/AR1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/AR2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/AR2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/AR3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/AR3_o.jpg" align="left" /> OBJECTIVE Rebrand and create a brand extension Automotive Rhythms. AR is a media outlet for reviews, critiques, and general press of higher end automobiles and the lifestyle that goes with it.  SOLUTION The logo alludes to characteristics of luxury car brands that relate to the target audience. Utilizing a simplified sans serif type and logo allows for various brand extensions and brand applications. All of these elements helped Automotive Rhythms jumpstart their brand and culture surrounding it. RIGGS INC. <img src="http://payload.cargocollective.com/1/1/57742/745664/RIGGS2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/RIGGS2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/RIGGS1_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/RIGGS1_o.jpg" align="left" /> OBJECTIVE Rebrand Riggs, Inc, a forestry mowing company that works with properties in need of land clearing, habitat restoriation, post storm clean up, and other mowing/mulching projects. SOLUTION The logo needed to be bold, direct and simple to effectively communicate the function of Riggs and to be versatile for brand application. The colors and height of the type reflect the clearing and regrowth of the projects that are completed. RETEL <img src="http://payload.cargocollective.com/1/1/57742/745664/retel3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/retel3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/745664/retel2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/745664/retel2_o.jpg" align="left" /> OBJECTIVE Rename and create a new identity for the Hitch Elevator. The Hitch Elevator is a new product that allows the user to raise and lower hitch height after hook-up. Brand elements and name should reflect the products application and ease of use. SOLUTION The name Retel was decided because it visually and audibly portrays the balance and readiness of the product. Machined type emphasizes the sturdiness and mechanical simplicity of the hitch when in use. http://www.nakedmedium.com/RETAIL-SHOPPER-MARKETING http://www.nakedmedium.com/following/nakedmedium.com/RETAIL-SHOPPER-MARKETING Tue, 05 Oct 2010 12:58:28 +0000 rebich // nakedmedium 679815 SOLUTIONS FOR THE RETAIL ENVIRONMENT. HONDA <img src="http://payload.cargocollective.com/1/1/57742/679815/hondaLM1_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/hondaLM1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/honda_instore2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/honda_instore2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/hondaLM2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/hondaLM2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/hondatiller_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/hondatiller_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/hondatiller2_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/hondatiller2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/hondatiller3_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/hondatiller3_o.jpg" align="left" /> DISCIPLINES // GRAPHIC DESIGN / CONCEPTS OBJECTIVE Refresh the Honda Power Equipment packaging that communicates the product and its benefits clearly. Draw more attention to the product on shelf against the competitors of this market. Create a design that can be carried through to other Honda Power Equipment products for brand continuity. SOLUTION The design of the packaging integrates a call to action and improves upon the hierarchy of information while keeping within the Honda Power Equipment brand. Selecting black as the primary color assists in locating the product quickly on shelf in a home improvement store environment. This packaging design is carried through the line of Generators and Water Pumps. KEURIG COFFEE <img src="http://payload.cargocollective.com/1/1/57742/679815/Keurig_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/Keurig_o.jpg" align="left" /> DISCIPLINES // GRAPHIC DESIGN / STRUCTURAL DESIGN / CONCEPT OBJECTIVE Create brand recognition within the office supply store environment and introduce the Keurig home brew system into a new store channel. Utilize endcap space fully to show variety of coffee, a product sample, and the simplicity of the product. SOLUTION Using the variety of coffee “pods”on the back of the endcap, I visually portrayed each of the pods while working with their main tagline. “Choose, Brew, Enjoy.” The product was placed on the vacuum formed tray to allow people to experience the brand and product simplicity. Below boxed product and pod refills were ready for purchase. HEINEKEN <img src="http://payload.cargocollective.com/1/1/57742/679815/heineken_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/heineken_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/heienken_copy_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/heienken_copy_o.jpg" align="left" /> DISCIPLINES // GRAPHIC DESIGN / CONCEPT OBJECTIVE To market the Heineken Draught Keg as an alternative to other beverages for gatherings, parties, and “high end” events. Use in-store signage to reinforce the Heineken brand. Gain product placement in alternative areas of the store. SOLUTION Placing the product next to higher priced wine in-line within the store allowed the brand and message to be located quickly. The message alludes to the fact that sometimes beer is not accepted as a high-society beverage and can be an alternative to the products in-line next to it. SCHICK <img src="http://payload.cargocollective.com/1/1/57742/679815/schick_fd_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/schick_fd_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/schick_ec_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/schick_ec_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/schick_all_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/schick_all_o.jpg" align="left" /> DISCIPLINES // GRAPHIC DESIGN / STRUCTURAL CONCEPTS OBJECTIVE With the launch of a new product line, Schick needed a family of in-store displays that could hold various products, deliver off shelf communication and uphold brand consistency. The displays had to thrive in multiple in-store environments, from grocery to the club store channels. SOLUTION The display family rolled out the new Schick Hydro line of product throughout North America in many store environments. From display trays to floor displays, brand consistency was carried through color and imagery, while taking on an innovative shape to intrigue consumers and strengthen the path to purchase. VARIOUS SOLUTIONS <img src="http://payload.cargocollective.com/1/1/57742/679815/taylormade_fd_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/taylormade_fd_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/bacardi_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/bacardi_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/coke_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/coke_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/vans_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/vans_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/57742/679815/samsung_750.jpg" border="0" width="750" height="475" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/1/57742/679815/samsung_o.jpg" align="left" /> A collection of shopper marketing concepts created that inspired other solutions along the way.